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IMPLEMENT

You have finished all the necessary preparations and you can’t wait to start. With good planning and enough flexibility the campaign should run smoothly. The public initiation to your campaign should begin when the Display poster is revealed. This can be organised as a separate event (Helsinki) or part of a week of energy related activities (Brasov). Remember a local communication campaign is not a once off event. To make display sustainable the launch needs to be complimented by regular reminders and activities involving creativity and originality.

WHAT CAN I DO

- Launch Display (Helsinki)
- Involve the target groups (Brasov)
- Get users to sign commitments (Lausanne)
- Regular communication “top-ups” to keep users interested
- Be inspired by existing communication materials
- TCA Awards 2011 - Communication materials from 6 finalists

DISPLAY RESOURCES

- Display Communication Handbook
- Users clubs for inspiration
- Media coverage
- Shining examples
- Photos of display in action!
- Previous Towards Class A winners

Bigger and better in Ivanic-Grad

In 2008 the municipality of Ivanic-Grad produced the largest poster (do date) covering the entire façade of a municipal building undergoing renovation.

The display of very visible posters was linked with strong communication activities towards the building users and the general public “Good housekeeping” recommendations for the users of the buildings raised the awareness for energy-efficient practices. In 2009, together with the annual invoice for rates and taxes, leaflets on energy efficiency and a set of Display stickers and postcards have been distributed to the citizens of Ivanic-Grad.

Learn more

Further examples:

Hannover, Germany - Awareness raising

Délémont, Switzerland

Pamplona, Spain - Installation of solar panels

Lviv, Ukraine - Efficient measures with a low budget

Durham, UK - Away from class G

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www.energy-cities.eu
Campaign coordination: Energy Cities - 2, chemin de Palente - 25000 Besançon
Contacts:
Peter Schilken - Tél. : +49 7661 98 26 14 - Olivier Lagarde - Tél. : +33 3 81 65 37 90

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