PROMOTE - Display

PROMOTE

Promotion of your local campaign ensures that the subject of energy efficiency becomes part of the public domain. Positive stories in the media obviously help promote a positive image thus benefitting the Display Campaign in general as well as identifying your city as a European leader in energy efficiency. One of the main reasons why attempts at improving energy efficiency have failed so far lies in the inability of energy specialists to communicate with the rest of the community.

WHAT CAN I DO Internal communication Communication with the building users and more widely, general public Media communication	DISPLAY RESOURCES Display Communication Handbook Shining examples Display NEWS Display stickers

Bristol - Say goodbye to standby

In 2006, for their exceptional municipal communication activities, Bristol City Council received the 1st prize in the Display® "Towards Class A Award". Inspired by the Communication Handbook Bristol are definitely not limited by creativity and developed a number of their own innovative promotional materials including: a weekly poll in the City Council intranet, four types of awareness raising posters on energy and water saving in the workplace, Funny articles in the Energy Echo placed on toilet doors to increase readership and Green finger!

Learn more

Further examples:

Molenbeek, Belgium - Different events with different Medias

Smolyan, Bulgaria -Awareness raising

Helsinki, Finland - Information Day with a press conference

Heidelberg, Germany - E-Team

Lausanne, Switzerland - Display goes to school

Grenoble Alpes Métropole - Display: Welcome to the Club

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Your communication campaign
PREPARE	COLLABORATE	IMPLEMENT	PROMOTE	EVALUATE

Display in a nutshell
ABOUT ABOUT The Campaign Partners The EPBD Display adaptation Software Blog	JOIN DISPLAY How to participate Participation fees Network	PARTICIPANTS Participants Users Clubs Communication tools Examples to follow	MEDIA Newsletter Photos and videos Media coverage Methodology Documentation Communication download Downloads	SHINING EXAMPLES Shining Examples What is the TCA Award? Shining Examples TCA Award Ceremony 2011 - Brussels (BE) Building statistics poster Exhibition Gallery Videos History

www.energy-cities.eu
Campaign coordination: Energy Cities - 4, chemin du Fort de Bregille - 25000 Besançon
Contacts:
Ian Turner - Tél. : +33 3 81 65 36 80 - Raphaël Chatelet - Tél. : +33 3 81 65 36 80

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